About

I'm an experienced Product Design leader based in Tel-Aviv with a Bachelor's degree in visual communication design from HIT

Building products is my passion and I've spent almost a decade in startups learning, solving problems and establishing product/market fit, defining MVPs and iterative product roadmaps, designing highly usable experiences, supporting and learning from customers, working closely with all major stake holders to understand and translate strategy to business goals to experiences and most important with development teams to do what matters most - ship!

With an aptitude for connecting the dots between user life improvement and business impact I bring a unique ability to move between pixel perfect detail design and long term conceptual vision design. 

My UX leadership strength is setting a vision and direction and helping others envision that future, I do that using every tool in my kit as I believe no vision is feasible without partners and communication.

I believe that It is an idealist mission to design human experiences in digital products and the compass always has to point to - valuable, intuitive & simple.